Social media
With Pain Cave we play at home: the idea came directly from Alberto Giannini, Founder and CEO of IC DIGITAL, who wanted to combine his passion for cycling with digital skills, to create a revolutionary project where we can put into practice what we do best: creating experiences.
Pain Cave is a super-technological and completely digitized cycling & fitting center, where all enthusiasts have the opportunity to experience a unique, realistic virtual cycling experience, comfortable, 24 hours a day, thanks to an access system completely managed independently by users. The Center is located in Milan and is located in a fascinating ex-industrial space of 250 square meters, adjacent to a historic bicycle factory.
From virtual to real
From the point of view of communication, the site is graphically very ‘clean’, with all the information on the services offered and the operation of the Center easily accessible, but it also carries out the showcase function, on which to highlight from time to time events, partnerships, and races that take place in Pain Cave.
In fact, the Center is the only Italian Racing Arena where you can carry out indoor cycling competitions by physically confronting your opponents side by side on the same route.
The driving force of dedicated social channels, with the support of prestigious testimonials, is naturally essential to obtain maximum visibility and engagement from this type of event.
